“The powers of a man’s mind are directly proportional to the quantity of coffee he drank.”
- Sir James MacKintosh
And just like that, there is a coffee company. I am excited to announce that Pheo Coffee is open for business. While there are many coffee companies in the world, we believe we are different in a few very unique ways.
Our mission is to provide the highest quality coffee beans to your doorstep a few days after it is roasted and use a portion of the proceeds to help fund medical care around the world. Coffee is addictive, delicate, delicious and widely consumed which offers the opportunity to raise a lot of money for people who need it.
We partner with Watsi, which is essentially a kickstarter for people’s medical care. With each mug or coffee purchase, a portion of the revenue will go directly to fund a person’s healthcare. Each bag of coffee you receive will have a photo and basic story of the person your coffee helped. See who our coffee has funded so far.
We use apothecary styled labeling and design, and each bag tells one of medicine’s greatest discoveries. Our first blend is called ‘Norepi,’ a shorthand name of norepinephrine, which is one of the hormones your adrenal gland secretes. Our Norepi blend tells the story of Dr Oliver, one of the first physicians who discovered that our adrenal glands secreted these strange hormones. People who have a condition known as a Pheochromocytoma (‘pheo’ for short), can secrete too much of this norepinephrine causing them to have symptoms that can mimic what you may experience after having a few cups of coffee - tremor, fast heart rate, etc. We currently have one coffee, a single origin Ethiopian Yirgacheffe. It is somewhat tea-like, with fruity aromas and tasting notes that we think is special enough to be our first offering.
We initially planned to roast all our own beans on an iron skillet. While this certainly has charm, after over 100 attempts the quality control and the taste wasn’t what I was looking for. Therefore we recently partnered with a local roaster. The beans are now amazingly delicious and can be roasted much more efficiently and effectively.
So what are you waiting for, go here and buy some coffee! Or a mug.